Sanjay Leela Bhansali to Launch ‘Love and War’ as a Pan-India Release

• With changing trends in Indian cinema, filmmakers are expanding their reach across regional boundaries.

Mumbai: Celebrated filmmaker Sanjay Leela Bhansali is all set to take his upcoming epic drama Love and War to a wider audience. Starring Bollywood heavyweights Ranbir Kapoor, Alia Bhatt, and Vicky Kaushal, the film is currently in production. As per industry sources, Bhansali is planning a grand pan-India release strategy for the film, aiming to captivate viewers beyond the traditional Hindi-speaking markets.

This strategic move comes in response to the recent box office success of films featuring Ranbir Kapoor and Vicky Kaushal. Their recent hits have shown strong performance not only in metro cities but also in Tier 2 and Tier 3 markets across the country. Observing this trend, Bhansali is reportedly keen to position Love and War as a film with nationwide appeal, transcending language and regional barriers.

In recent years, the Indian film industry has seen a significant shift in how content is consumed. With the rise of multilingual releases and dubbed versions, the line between Bollywood and regional cinema is gradually fading. Filmmakers are now thinking beyond conventional boundaries, focusing on storytelling that resonates across demographics and cultures.

Bhansali, known for his grandeur and cinematic brilliance in films like Padmaavat, Bajirao Mastani, and Devdas, has already proven his ability to deliver blockbusters. However, with changing times and evolving audience expectations, even established directors are embracing new distribution models to maximize their film’s reach.

Industry experts believe that Love and War could set a new benchmark for Bollywood’s presence in pan-India cinema. The film’s powerful cast, combined with Bhansali’s signature storytelling and visual spectacle, is expected to draw significant attention not just in the Hindi belt, but also in southern states where audiences are increasingly receptive to Bollywood content.

As Bhansali adapts to the changing dynamics of the film industry, Love and War is shaping up to be more than just a film — it could become a cultural bridge, connecting diverse audiences through a shared cinematic experience.