Key Highlights:

• 128 million smartphones shipped in India in 2024

• Vivo tops the market with 14.2% YoY growth

• Tier 3 cities drive growth, especially in mid-to-premium segments

• Half of all sales fall in the ₹10,000–₹30,000 price range1qqqq

India’s smartphone market saw 5% year-on-year growth in 2024, with 128 million units shipped, according to IDC. This growth was primarily driven by rising demand in tier 3 and 4 cities, while metro cities contributed to one-third of total sales.

Brand Performance Overview

• Vivo led the market with 14.2% YoY growth, dominating all regions except South India

• Samsung, which led in the South, saw an overall 7% decline

• Xiaomi posted a 2.4% increase, while OPPO recorded a strong 13.4% growth

• Realme saw a 10.9% decline year-on-year

Price Segment Insights

• The ₹10,000–₹30,000 segment accounted for 50% of all smartphone shipments

• The ₹50,000+ premium segment made up 20% of shipments, with strong demand from smaller cities

• The ₹10,000–₹20,000 category remained the volume leader

City-Level Trends

• Delhi and Mumbai grew by 3.8% and 6%, respectively

• Chennai was the only major metro to see a decline (2.4% YoY)

• Chandigarh outperformed other top cities with a 22.8% increase

Tier 3 cities such as Meerut, Bhubaneshwar, and Hubli-Dharwad witnessed the highest growth, particularly in the ₹20,000–₹50,000 and ₹50,000+ segments. In these markets, the ₹10,000–₹30,000 segment held a 59.4% share.

Half-Yearly Trends

The market experienced 12% YoY growth in the first half of 2024, while the second half remained relatively flat. IDC attributes the overall growth to strong demand in mid and premium segments, especially from tier 2 to tier 4 cities.