Categories: Automobiles

Mahindra Thar Rox Named Indian Car of the Year 2025, Breaks Record with Over 1.76 Lakh Bookings

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Mahindra & Mahindra’s popular off-road SUV, the Thar Rox, has been declared the Indian Car of the Year 2025 (ICOTY2025). The announcement was made at the 20th edition of the ICOTY awards ceremony, held on January 11 in Delhi. This prestigious award recognizes vehicles based on factors like price, fuel efficiency, style, comfort, safety, performance, and technological innovation.

The Mahindra Thar Rox emerged as the clear winner, beating strong contenders like Maruti Suzuki Swift and Maruti Suzuki Dzire. Its launch in the Indian market on September 2, 2024, was met with an overwhelming response, as it garnered more than 1.76 lakh bookings in just one hour. The SUV has set new benchmarks in the industry, offering an unmatched blend of rugged performance and modern features.

Available in both petrol and diesel variants, the Thar Rox offers flexibility with rear-wheel drive (RWD) and four-wheel drive (4WD) options. It comes in six variants – MX1, MX3, MX5, AX3L, AX5L, and AX7L – and seven vibrant color options, including Stealth Black, Burnt Sienna, Deep Forest, Battleship Grey, Nebula Blue, Tango Red, and Everest White. The ex-showroom price ranges from Rs 12.99 lakh to Rs 22.49 lakh, making it an accessible choice for adventure seekers and urban commuters alike.

One of the key highlights of the Thar Rox is its impressive performance, coupled with advanced safety features and ergonomic design. The SUV offers a comfortable ride with ample space and top-notch connectivity options. Powered by a robust engine, it provides excellent fuel efficiency, with the petrol variant delivering a mileage of 12.40 km/litre and the diesel variant offering 15.2 km/litre.

This victory marks a significant milestone for Mahindra, further solidifying its position in the SUV segment. The Indian Car of the Year (ICOTY) award is often referred to as the ‘Oscar of the automobile industry,’ and the Thar Rox has undoubtedly set a new benchmark for excellence in this space.

The 20th edition of the ICOTY awards saw several other key winners as well. MG Windsor was named Green Car of the Year 2025, Mercedes-Benz E-Class won Premium Car of the Year 2025, and Aprilia RS 457 received the Indian Motorcycle of the Year award. These awards celebrate vehicles that have excelled in different categories, highlighting innovation, sustainability, and performance.

With its impressive features, robust build, and overwhelming popularity, Mahindra Thar Rox has set a new standard in the SUV market, proving that it is not just a vehicle, but a lifestyle choice for many across India.


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