Tata Unveils Curvv Black Edition as Official SUV of IPL 2025
Tata Motors has unveiled the Black Edition of its Curvv SUV, perfectly timed to align with IPL 2025. As the official SUV of the tournament, this special edition not only enhances Tata’s presence at the event but also adds an exciting incentive—the tournament’s top-performing player will be awarded a Curvv Black Edition.
The Curvv SUV has already garnered significant consumer interest and is available in both Internal Combustion Engine (ICE) and electric variants, reinforcing Tata’s commitment to innovation and sustainability. By associating with IPL 2025, Tata Motors aims to leverage the tournament’s vast audience to boost sales and highlight its latest offerings.
Distinctive Design and Features
The Curvv Black Edition features an all-black aesthetic, including a blacked-out grille, smoked headlights, and stylish black alloy wheels, giving it a bold and premium appeal. The interior continues the theme with dark upholstery, a sleek black dashboard, and high-end trim elements, delivering a cohesive and sophisticated look. Based on Tata’s top-tier “Accomplished” trim, this edition ensures a feature-rich driving experience.
Cutting-Edge Technology and Comfort
Equipped with state-of-the-art technology, the Curvv Black Edition boasts a 12.3-inch touchscreen infotainment system with wireless Android Auto and Apple CarPlay, a 10.25-inch digital driver’s display, and a premium 9-speaker JBL audio system. Additional luxury and convenience features include a gesture-controlled tailgate, a panoramic sunroof, ventilated front seats, reclining rear seats, and an advanced driver assistance system (ADAS). Safety remains a priority, with six airbags and a 360-degree camera system ensuring a secure ride.
Powertrain and Pricing
Under the hood, the Curvv Black Edition is expected to come with a choice between a 1.2-litre turbocharged petrol engine and a 1.5-litre diesel engine, offering an optimal balance of power and efficiency. Transmission options include a 6-speed manual gearbox and a 7-speed dual-clutch automatic transmission (DCT), catering to diverse driving preferences.
The special edition is anticipated to be priced approximately ₹40,000 higher than the standard “Accomplished” trim. The ex-showroom price for petrol variants is estimated to range from ₹16.5 lakh to ₹19.5 lakh, while diesel variants are expected to cost between ₹16.8 lakh and ₹19.6 lakh.
Continuing Tata’s Dark Edition Legacy
Tata Motors has a strong tradition of launching “Dark Edition” models that appeal to buyers seeking a combination of style and performance. The Curvv Black Edition is set to continue this trend and is expected to be well-received by both cricket enthusiasts and car lovers.
With IPL 2025 scheduled to begin in early April, the launch of the Curvv Black Edition is strategically timed for maximum visibility. Bookings for the SUV are expected to open soon, presenting an exciting new choice for those looking to upgrade their vehicles.
Strengthening Brand Presence
By integrating its vehicles into cultural events like IPL, Tata Motors reinforces its commitment to connecting with a broader audience. Blending automotive innovation with the excitement of cricket, the company aims to strengthen its position as a leader in the Indian automotive industry.
In summary, the Tata Curvv Black Edition is more than just an SUV—it symbolizes Tata Motors’ forward-thinking approach, merging the thrill of cricket with cutting-edge automotive technology. With its bold design and impressive features, it is poised to be one of the standout highlights of IPL 2025.
